Toronto – BLANCO Canada, a global manufacture of high-end sinks, faucets and accessories, became one of the latest home improvement product companies to join the digital marketing revolution. The company has launched a new app for use with the iPad or iPhone that is designed to allow customers to interact with BLANCO products. Through the app, consumers are able to mix and match different colour sinks from BLANCO’s Siligranit sink line with leading stone and laminate countertops and select the combination that’s right for their kitchen. The app also provides detailed dimensions for each sink models so that consumers can ensure the sink selected will fit into their kitchen cabinetry.
In addition, BLANCO will also be unveiling a new corporate marketing identity, including a new trade show booth, at the Interior Design Show in Toronto from January 26 to 29. According to the company, the new booth will reflect the growth and evolution of the company over the course of its 85-year history, featuring new visuals, an interactive faucet display and a live Twitter feed. BLANCO also plans to introduce a number of new sink and faucet models at the show, along with new accessories.